The Italian version of the online retailer features not only books and movies/TV/music, but also electronics, software, hardware, videogames, toys, small appliances and watches. So far, no food or clothing or the other things we (outside Italy) would like to see. This was perhaps part of a deal to protect traditional Italian retailers. Hefty discounts of 30% are being offered for the launch.
A flat rate of 10 euros/per year is offered to customers in Italy for unlimited shipping. International shipping is also available e.g. to the US at 14 euros for 10-15 days arrival time.